Telfar
2026SS27 Runway Show
“For one audience the event occurs but without their recognition — for another it is recognized but does not occur.”
On the last night of Paris Fashion Week, Telfar invited guests to Théâtre Daunou for its SS27 show. Moments after the first model took the stage, a phone call from Telfar Clemens cut to a livestream from One Hanson Place in Brooklyn, where the real show was unfolding alongside the brand’s sample sale.
Two cities at once: the Paris theater and its broadcast, and the Brooklyn runway, livestream, and sale running in parallel. One collection shown in two cities on the same night, with the Paris Fashion Week audience watching Brooklyn.
On the last night of Paris Fashion Week, Telfar invited guests to Théâtre Daunou for its SS27 show. Moments after the first model took the stage, a phone call from Telfar Clemens cut to a livestream from One Hanson Place in Brooklyn, where the real show was unfolding alongside the brand’s sample sale.
Two cities at once: the Paris theater and its broadcast, and the Brooklyn runway, livestream, and sale running in parallel. One collection shown in two cities on the same night, with the Paris Fashion Week audience watching Brooklyn.
Styling: Avena Gallagher
Brand Creative Direction: Babak Radboy
Brand Creative Direction: Babak Radboy
