On x MoMA PS 1
2023Art Basel Miami Beach
On and MoMA PS1 opened Art Basel Miami Beach with a night of sound, sculpture, and reflection.
Set poolside on South Beach, the event marked a collaboration between the Queens art institution and On—blending installation, performance, and nightlife to launch Miami Art Week.
Set poolside on South Beach, the event marked a collaboration between the Queens art institution and On—blending installation, performance, and nightlife to launch Miami Art Week.
Production & Creative Direction: Harbinger
Artist Diane Severin Nguyen’s work was projected across the water’s surface, its layered imagery shifting with the movement of the pool. As the sun set, DJ sets from Ariel Zetina and Memphy carried the crowd into nightfall, followed by a performance from Eartheater—who closed her set submerged in the pool, voice rippling through the space as lights fractured around her.
For MoMA PS1, it was a powerful return to Art Basel Miami Beach. For On, it marked a confident debut—anchored by a space we designed to meet the energy of both the brand and the crowd.
