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On

2025

Clubhouse Nights Miami

Following its New York debut, the second installment of Clubhouse Nights brought On’s culture-forward tennis series to Miami, transforming Lot 11 Skate Park into a high-energy collision of sport and nightlife in the lead-up to the Miami Open.

This time, we partnered with underground music platform Boiler Room to push the concept even further. The night featured rising tennis stars Ben Shelton and João Fonseca facing off on a custom-built court, while DJs Cromo X, MARTE, and Pressurepoint brought the heat. As the night escalated, a live performance by Shenseea took the energy even higher.
Creative Agency: Harbinger
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Built beneath the highway and surrounded by the skatepark’s raw concrete geometry, the Miami edition reimagined the tennis clubhouse as something more open-air, more electric, and more local. The space kept the core idea alive: at Clubhouse Nights, the court is the dance floor.
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A single oversized LED screen anchored the visual language of the night—displaying a custom-designed scoreboard during the match, then flipping into a visualizer as the party took over.
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Clubhouse Nights Miami built on the success of its New York launch, proving the concept could travel—shifting tennis out of its traditional setting and into the cultural spotlight. New city, new crowd, same core idea: make tennis loud.
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